Source Tracking Web Visitors and How to Get Started Ariel LavenderYou’ve finally reached a point where you’re regularly executing on you digital marketing activities, and you can see an uptick in your web traffic – but that uptick is entirely “direct”. You have no...

If your business has limited resources in it’s marketing department, it can be difficult to not only keep up with marketing activities but to keep a laser focus on engaging with activities that are building towards the bigger picture in your campaigns.

If you’ve already read through the last blog on defining your audience, you now have your priority range of individuals to focus on. If you haven’t, you might want to go back and read that over. The next step is to think about how you would position your organization in a way that…

One of things we hear so much from prospective clients is that they want to be able to put more effort into actions that will benefit their online presence, but don’t feel like they have enough time, especially to break down concepts that make no sense to them, like SEO (Or Search Engine Optimization).

The first step in any outbound communication will always be defining your audience. This step is essential for deciding how you are going to frame your content and what aspects you are going to emphasize in your communications. You must internalize this audience, or audiences in all of your outreach for consistency’s sake.

One of the bigger challenges we’ve talked with clients about is the concept of not having enough time to build up their online presence and, consequently, their audience. But you don’t have to spend hours on your online strategy. Instead, we can break things down into…