10 Minute Tips: Choosing What To Post About on Social Media
One of the bigger challenges we’ve talked with clients about is the concept of not having enough time to build up their online presence, and consequently their audience. But you don’t have to spend hours on your online strategy.
Instead, we can break things down into smaller and more manageable concepts, and then apply them in small bursts to slowly put in the effort to build out your brand over time!
In this 10 Minute Tips series, I want to challenge you to take 10 minutes after reading through this post to help build up your online presence. Today’s topic? Breaking down what will be best for you to post on social media!
When you’re getting started with social media, or you’re reevaluating what you’re doing, there are two angles that we recommend coming from to get an idea of what to do with your social media platforms. One is researching businesses that are similar to you, and second is researching best practices for your particular business.
To give an example, I timed myself on 10 minutes to see what it was possible to get information about within that time period. The hypothetical business I did this work for is an average nail salon in suburban south jersey, which offers manicures, pedicures, eyebrow work, and some waxing services.
To start out, I first google “nail salon near Haddon Township NJ”. The first thing we’ll notice is that there is a Google My Business panel, which includes the Top 3 businesses that were rewarded by Google to show up as the first businesses to trust. I followed their websites to try and see first what was on their website, and then hopefully find their social media. After a bit of digging I was finally able to find their social media, and found some helpful nuggets of ideas to post.
The first company I found did something I thought was super nice, which was to have customer highlights of reviews. So the salon would take reviews off of google, and had an image with lovely flowers that said thank you for the review! They also showed some classic images of nail work that the technicians did that was a part of their portfolio. There weren’t that many other posts on their social, other than some acknowledging COVID-19, so I moved on. After looking at two other businesses, I ran into a bit of a dead end. One of the businesses had some images that talked about discounts, but other than that they all just posted images of their nail work. Now, this is still very good, because it shows a breadth of work, but it’s best if possible to find things you can post about that are directly encouraging an action of some kind.
So at that point, I moved onto looking into best practices for nail salons, and just googled “nail salon social media strategy”, and found articles that gave recommendations for what to do with social media. From those articles, I was able to find some good tips, both for recommended platforms and for ideas on what to post. Based on the article, it seemed like what would be best for getting started as the social media platforms of choice were to focus on Facebook, Instagram and Yelp, as they were good for accessing a general audience. There were some recommendations for gaining new audiences, but for getting started, these platforms were a good choice!
Next, I found recommendations for posts, mostly focusing around the idea of creating a conversion, or an action that a visitor uses that is meaningful for the business. Based off of reading this article, I found some nice ideas for meaningful posts to make for a nail salon business:
- Photos of the interior or exterior of the salon
- Images of life working at the salon, like staff spending time together or staff events
- Images of nail work
- Customer Review Highlights
- Promotions and Discounts for clients
- Different Service Options
- Favorite brands of products
So from this, we now have a rounded out group of posts that we can circulate through. There’s still more work that will need to be done before we can actually send out our posts, but for now, we have developed critical information that will help us in developing a plan for social media that helps us give clear calls to action to encourage interaction! But now it’s your turn, try your best to just spend 10 minutes to find some of your competition, and see what they do well or could improve on in terms of social media, and then do a quick search to see what other people in your industry recommend for doing with social media! Then, compile that together, and see what you have as an end result. If you are a client of Telemitra, be sure to contact me, and we can talk over the results of your 10 minutes if you’d like, and we can give some additional recommendations based off of our experience with social media.